Re-Branding Me

One day I heard on National Public Radio that the average American is exposed to upwards of 750 "brands" a day. Most of these contacts are likely with the brand's trademarks or logos. Design legend Milton Glaser said, "The logo is the point of entry for the brand." Logos (visible symbols representing invisible entities) then serve as a visual reminders of products, services, values or even "promises" of the brands. Peter Knapp described a process of design becoming identity, identity becoming branding, and branding becoming living. What if designers were to make logos for things of lasting value-"brands for imperishable goods", so to speak? What would such logos look like? What would they be for? And what would happen if the public was reminded of them 750 times a day? (Editor's Note: Paul's work on this subject is pictured above from his Singing to the Deaf album).

Paul Rustand, Widgets & Stone